The ability to turn on the power of such high CPC keywords in the USA promises exciting prospects for those in the digital marketing field, as well as content developers looking for a promising payday. However, the pursuit of these keywords often aligns with a common challenge: a trade-off of high competition and low traffic. The puzzle of balancing keyword value and search volume is a challenging nut to crack.
Keywords are very important with regard to online marketing since they define the success or failure of any campaign. PPC keywords with high costs-per-click are able to yield considerable returns for ad investments, normally generating large profits-per-click. However, there is a catch when such popular keywords prove to need more traffic. This attractiveness is quite expensive for them, and a lack of search queries is a great difficulty in the generation of a significant number of site visitors.
Such a volatile environment calls for an intelligent way of going around in terms of keyword picking. A close look at the specifics of low volume/high CPC search terms for AdWords in the US will shed much light on prospective keywords to target in marketing initiatives.
Keywords are gateways for engaging and converting users in the American digital market, which is a big competitive environment. For marketers, in this landscape, high-quality keywords worth high advertisement costs that target a niche audience of negligible searches are the breakthrough.
High CPC keywords are attractive because they promise very large revenues per click. These keywords are more likely to generate higher revenues, which makes advertisers willing to invest more in them. That said, most marketers that favour volume over value avoid these keywords because of their low traffic. That’s where wise advertisers should use less crowded keyword spaces with more narrowed down demographics or interest in order to get better ROI.
Keyword competition, coupled with cost and search volume, demands complex knowledge of user behaviour and trending markets.v This is a tedious process that involves searching for hidden keywords which have relatively low traffic but have high CPs, using special software and creative ways for tapping untouched markets.
High-priced keywords are a comprehensive list of carefully chosen high CPC keywords in the USA with low traffic volumes. These keywords may not pull in big numbers of visitors, but they have an appeal for people who are after certain products, services, and information.
Marketers should cautiously embrace these keywords in order to sharpen their targeting and increase ad relevance while increasing their sales volume. Marketers will therefore be able to target specific keywords that are niche in nature for tailoring content and ad campaigns that lead to a high conversion rate among converted audiences that boosts overall profitability.
We’ll look into how to find, assess, and leverage high US CPC keywords of a low traffic volume here. By offering useful insight into keyword selection in these virgin keyword areas and enabling decisions on their choice, we shall successfully steer through this complex domain territory.
High CPC Keywords In USA With Low Traffic
Most Expensive Keywords by Industry
While it’s difficult to quantify the most expensive keywords on Google because of the sheer amount of data that changes daily, we’ve broken down the most expensive keywords for some of the most common industries:
Legal
Top CPC: $1090.00 Average CPC: $6.75
The legal industry has some of the highest CPCs in this article, primarily due to the high amount of competition they’re up against and the higher ticket service cost. For this industry, we looked at keywords relating to “lawyer,” “attorney,” “legal services,” and a few other related keywords. Here are the ones that topped the list:
KEYWORD
CPC
HOUSTON MARITIME ATTORNEY
$1,090.00
offshore accident lawyer
$815.00
best motorcycle accident lawyer
$770.00
18 wheeler accident lawyer san antonio
$670.00
scranton personal injury lawyer
$560.00
truck accident attorney dallas
$515.00
houston trucking accident attorney
$500.00
mesothelioma attorney assistance
$490.00
new york construction accident lawyer
$485.00
maritime lawyer new orleans
$485.00
california auto accident laywer
$475.00
auto accident attorney california
$465.00
auto accident attorney colorado springs
$460.00
car accident lawyer jacksonville
$430.00
truck accident lawyer dallas
$425.00
Medical
Top CPC: $90.00 Average CPC: $2.62
What’s curious about this is that we targeted keywords around the top most common types of doctors, yet it was still urgent care and detox programs that dominated the highest costs per click.
KEYWORD
CPC
URGENT CARE EMR
$90.00
hospital alcohol detox
$65.00
dermatological problem
$65.00
fort lauderdale hospital detox
$65.00
transporter hospital
$60.00
children’s hospital emergency room near me
$60.00
kensington hospital detox
$60.00
urgent care jasper tx
$55.00
childrens oakland hospital
$55.00
weight loss surgery dallas tx
$55.00
urgent care snider plaza
$50.00
dallas bariatric
$45.00
endocrine weight loss
$45.00
urgent care 77041
$45.00
urgent care electronic medical records
$40.00
Marketing & Advertising
Top CPC: $165.00 Average CPC: $3.33
Marketing professionals in this space presumably know advertising tricks to help keep costs down, but this industry is also more likely to put value in Google Ads. That’s why the average CPC is relatively reasonable compared to these top CPC keywords:
KEYWORD
CPC
WHAT IS MARKETING CHANNELS
$165.00
call tracking marketing
$125.00
marketing your law firm
$120.00
seo and social media marketing services
$115.00
affiliate marketing software free
$110.00
law firm marketing los angeles
$100.00
marketing automation for agencies
$100.00
what does cpm stand for in advertising
$95.00
3 p of marketing
$95.00
marketing cloud software
$90.00
ppc advertising management
$80.00
marketing integration
$80.00
email marketing automation software
$80.00
what does ppc stand for in marketing
$75.00
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$75.00
Business Software
Top CPC: $95.00 Average CPC: $3.80
For this category, we didn’t want to include “SAAS” since that would not be a keyword a consumer would use to find the software of their choice. Instead, we used aggregate keywords around “business software” to see what the most expensive CPCs would be:
KEYWORD
CPC
COMPLETE BUSINESS SOLUTION
$95.00
top 10 help desk software
$95.00
help desk software for small business
$90.00
small business call center software
$85.00
accounting online program
$70.00
best online accounting program
$60.00
business performance management software
$60.00
employee management software for small business
$60.00
email marketing software for small business
$55.00
best medical billing software for home based business
$55.00
marketing automation software for small business
$55.00
best crm software for small business
$55.00
crm software for small business
$55.00
best hr software for small business
$50.00
small business marketing software
$50.00
Real Estate
Top CPC: $95.00 Average CPC: $2.37
Curiously, despite pooling all keywords related to “real estate agent” and “REALTOR” along with the other service-based keywords, it was the descriptive keywords using “fast” or “with cash” that seemed to outpace all others when it came to cost per click.
KEYWORD
CPC
SELL HOUSE FAST AUSTIN
$95.00
sell my house fast phoenix
$70.00
sell my house fast austin
$65.00
sell my house fast san diego
$65.00
selling a house as is by owner
$60.00
teacher home buying programs texas
$60.00
sell my house fast orlando
$60.00
quickly sell house
$55.00
we buy houses fast for cash
$55.00
will my house sell
$55.00
sell house cash
$55.00
buy house cash or mortgage
$50.00
sell house fast for cash
$50.00
buy my home for cash
$50.00
worst month to sell a house
$60.00
Home Improvement Services
Top CPC: $320.00 Average CPC: $6.40
The home improvement industry is a large one, but we focused primarily on services such as HVAC, plumbing, and restoration and renovation. It seemed as though air conditioning and water damage seemed to be the ones with the dominant CPC in this group:
KEYWORD
CPC
AC REPAIR CORAL SPRINGS FL
$320.00
emergency flood repair
$265.00
flood restoration san diego
$210.00
air conditioning repair weatherford tx
$210.00
best ac repair phoenix
$185.00
air conditioning repair boca raton
$150.00
water damage restoration portland oregon
$145.00
water damage restoration los angeles
$145.00
air conditioning repair phoenix
$140.00
air conditioning repair mesa az
$135.00
air conditioning repair simi valley
$125.00
air conditioning repair plano tx
$120.00
water damage restoration mesa az
$120.00
water damage restoration dallas
$120.00
water damage restoration vancouver wa
$115.00
Automotive
Top CPC: $50.00 Average CPC: $2.46
For this industry, we decided to pull keywords relating to “auto repair,” “auto body,” and “dent removal,” taking care to remove any insurance or car accident litigation keywords. You’ll notice that lower ticket items such as oil changes and tire services are not present on this list. We can reasonably assume that advertisers in this category want to put their advertising dollars toward higher ticket items:
KEYWORD
CPC
AUTO REPAIR SHOP MODESTO CA
$50.00
paintless dent repair denver colorado
$45.00
abs unlimited auto repair
$45.00
paintless dent repair mn
$40.00
denver auto hail repair
$35.00
change oil light
$35.00
automotive repair lubbock tx
$30.00
auto repair shops stockton ca
$30.00
paintless dent repair colorado springs
$25.00
auto ac repair las vegas
$25.00
auto repair shops omaha ne
$25.00
auto repair shop mesa az
$25.00
aftermarket automotive warranty
$25.00
dent repair colorado springs
$25.00
paintless dent repair denver
$25.00
Insurance
Top CPC: $280.00 Average CPC: $3.44
Car insurance completely dominated the insurance industry:
KEYWORD
CPC
COMPARE VEHICLE INSURANCE
$280.00
oklahoma auto insurance quotes
$210.00
insurance companies okc
$185.00
cheapest auto insurance reddit
$170.00
insurance strategy
$160.00
texas auto insurance quotes online
$155.00
preferred auto insurance companies
$150.00
what is insurance deductible
$140.00
what is premiums in insurance
$135.00
fort myers auto insurance
$130.00
auto insurance connecticut
$125.00
definition collision insurance
$125.00
hail damage car insurance claim
$120.00
car accident other driver has no insurance
$120.00
define insurance brokers
$120.00
Loans & Finance
Top CPC: $320.00 Average CPC: $3.44
In the finance space, we compiled keywords relating to banking, credit, debt, loans, mortgages, and more. The common theme among the high-CPC keywords was debt relief or loan acquisition (VA loans being especially popular):
KEYWORD
CPC
IRS TAX DEBT RELIEF PROGRAM
$320.00
va loan multi family
$190.00
tax credit for college students
$135.00
va loan after chapter 7
$130.00
how to get preapproved for a va home loan
$125.00
structured settlement loan
$105.00
national guard va home loan
$95.00
cost to refinance home loan
$95.00
how long does a credit card balance transfer take
$90.00
va home loan specialist
$85.00
will refinancing hurt my credit
$85.00
maximum fha loan amount
$85.00
does opening a checking account affect credit
$80.00
fha loan foreclosure waiting period
$80.00
tax debt relief program
$75.00
Education
Top CPC: $140.00 Average CPC: $2.40
It’s clear that online learning overtook the list of high-CPC keywords. This is likely due to smaller ticket educational items such as certifications, courses, and training not providing high enough ROI to justify such high costs per click.
KEYWORD
CPC
ONLINE BUSINESS DEGREE PROGRAMS ACCREDITED
$140.00
online accredited psychology degree
$135.00
online degree in educational psychology
$135.00
online business degree florida
$135.00
online university college
$125.00
online psychology bachelor’s degree
$125.00
online college business degree
$125.00
fastest criminal justice degree online
$125.00
online masters degree in business administration
$125.00
parapsychology degree online
$125.00
online degree criminal justice
$120.00
online school for business degree
$120.00
online masters degree programs in healthcare administration
$120.00
masters degree in human resources online
$120.00
public administration masters degree online
$115.00
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Keyword
MSV
CPC $
KD %
affordable pest control
1,900
$6.06
31.58
affordable horse racing partnership
140
$2.05
31.89
affordable self storage
1,900
$5.08
33.64
affordable air
590
$5.97
35.65
affordable garage doors
1,300
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36.22
affordable link building services
880
$13.74
36.49
affordable custom website design
110
$0.00
36.86
affordable roofing
3,600
$9.16
37.74
affordable web design company
210
$10.10
38.04
affordable roofing contractors
110
$15.69
38.66
affordable cremation services
590
$3.45
39.11
affordable web design
880
$9.76
39.16
affordable web design services
320
$9.08
39.54
affordable hearing
140
$2.96
39.71
affordable tree
390
$3.81
39.79
affordable heating and air
1,600
$7.60
39.91
affordable com
110
$0.33
40.04
affordable custom websites
170
$9.64
40.09
affordable seo packages
390
$13.57
40.33
affordable heating
480
$3.80
40.4
affordable dumpster rental near me
170
$4.79
40.78
affordable seo los angeles
210
$0.00
41.27
affordable auto sales
8,100
$1.44
41.34
affordable insurance agency
390
$9.74
41.59
affordable home inspection
590
$4.24
41.78
affordable cremation
4,400
$2.76
41.85
affordable plumbing
6,600
$8.65
41.87
affordable septic
720
$3.76
42.09
affordable web design for small business
210
$12.94
42.65
affordable septic pumping
140
$5.52
42.97
affordable fencing company
170
$2.54
43.31
affordable dumpster rental
1,600
$4.53
43.81
affordable glass
1,600
$2.76
43.96
affordable fence company
720
$3.14
44.23
a affordable storage
320
$4.72
44.44
affordable tax service
880
$4.56
44.57
affordable search engine optimization
210
$6.53
44.96
affordable seo services usa
210
$10.26
45.17
affordable glass repair
170
$3.34
45.26
affordable auto
14,800
$4.69
45.31
affordable garage door service
260
$9.18
45.38
affordable storage
5,400
$5.09
45.44
affordable pest
320
$7.30
45.47
affordable divorce
590
$3.75
46.11
affordable housing management
170
$0.86
46.11
affordable website design
720
$9.86
46.2
affordable water
1,300
$3.86
46.28
affordable auto glass
2,900
$3.05
46.66
affordable locksmith near me
590
$5.68
46.66
affordable seo company
720
$16.45
46.74
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Keyword
MSV
CPC $
KD %
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140
$0.94
40.05
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170
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140
$4.90
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140
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170
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140
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880
$2.60
41.82
best paintball sniper
170
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42.06
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720
$2.77
42.15
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140
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140
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42.8
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170
$3.88
42.95
best one tire
12,100
$2.23
43.15
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170
$1.91
43.65
best rear tine tiller under $1000
210
$0.00
44
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590
$4.08
44.88
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170
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170
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320
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140
$1.35
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320
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170
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5,400
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best spinning rod under 100
390
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140
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480
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880
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390
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210
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210
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320
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390
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320
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260
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110
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1,000
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390
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210
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140
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210
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390
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320
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MSV
CPC $
KD %
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Low competition buyer keywords US – cheap keywords
Keyword
MSV
CPC $
KD %
cheap oakley sunglasses china
260
$0.77
38.37
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110
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40.35
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41
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110
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210
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Keyword
MSV
CPC $
KD %
alpacas for sale in virginia
110
$0.79
26.05
alpacas for sale colorado
140
$0.00
29.46
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170
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31.66
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260
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32.94
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140
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110
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110
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480
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170
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170
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34.64
cohousing for sale
260
$1.22
34.95
trulia townhomes for sale
210
$1.13
35.15
llamas for sale oregon
140
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35.32
llewellin setter for sale
480
$0.00
35.55
alpaca for sale michigan
210
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35.57
llamas for sale colorado
170
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36.28
jacob sheep for sale
320
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36.41
llewellin setter puppies for sale
320
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36.54
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210
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36.63
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170
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140
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260
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37.13
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140
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320
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37.4
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170
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37.57
limousin bulls for sale
140
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37.62
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140
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37.71
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170
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720
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37.92
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110
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320
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140
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320
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170
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39.59
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140
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39.86
Low competition buyer keywords US – near me keywords
Keyword
MSV
CPC $
KD %
riversweeps kiosk near me
590
$1.97
29.24
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1,000
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30.28
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390
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32.72
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480
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480
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590
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Low competition buyer keywords US – price keywords
Keyword
MSV
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KD %
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140
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390
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36
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170
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320
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Low competition buyer keywords US – pricing keywords
Low competition buyer keywords UK – affordable keywords
Keyword
MSV
CPC $
KD %
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140
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38.92
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40.89
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170
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46.35
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110
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46.69
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260
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48.19
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1,000
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140
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48.85
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1,300
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590
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50.33
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62.29
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62.69
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110
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63.06
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170
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63.37
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63.65
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880
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63.69
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170
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64.11
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65.02
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65.1
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320
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260
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140
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65.25
affordable cars
4,400
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65.3
Low competition buyer keywords UK – best keywords
Keyword
MSV
CPC $
KD %
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170
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45.08
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140
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390
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48.04
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49.17
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49.49
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110
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51.2
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260
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170
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110
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210
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170
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52.42
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110
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260
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52.78
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170
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110
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Low competition buyer keywords UK – buy keywords
Keyword
MSV
CPC $
KD %
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110
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38.93
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170
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38.96
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140
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39.7
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39.8
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320
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42.7
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880
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43.24
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44.24
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44.5
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44.58
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45.01
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45.27
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110
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45.27
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45.74
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45.99
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46.09
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210
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46.21
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46.3
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46.6
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46.72
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140
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170
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48.87
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390
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48.94
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260
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210
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49.03
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140
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110
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320
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49.6
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320
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210
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49.9
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480
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49.93
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1,600
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50.31
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170
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50.43
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170
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50.53
Low competition buyer keywords UK – cheap keywords
Keyword
MSV
CPC $
KD %
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140
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260
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44.04
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170
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51.1
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51.7
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210
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52.05
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110
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140
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52.4
Low competition buyer keywords UK – for sale keywords
Keyword
MSV
CPC $
KD %
land for sale bali
110
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33.81
chiang mai house for sale
110
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38.88
turkish gulet for sale
110
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outer banks houses for sale
170
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cars for sale torrevieja
140
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110
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210
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170
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110
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210
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41.09
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140
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110
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210
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390
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110
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110
$0.35
44.67
bansko property for sale
170
$0.13
44.73
logs for sale bristol
110
$1.05
44.84
aruba property for sale
210
$0.14
44.87
moroccan riad for sale
110
$0.00
44.95
houses for sale hamilton nz
140
$0.30
44.97
replica red bottoms for sale uk
260
$0.60
45.02
costa rica land for sale
140
$0.13
45.09
property for sale malaga bank repossessions
170
$0.35
45.17
stretch tents for sale
480
$1.03
45.21
houses for sale in aruba
140
$0.14
45.33
alpacas for sale yorkshire
140
$0.00
45.4
repossessed property for sale in mallorca
210
$0.42
45.61
luxury portable toilets for sale
140
$0.75
45.73
repossessed property for sale in spain costa del sol
170
$0.29
45.87
mated queen bees for sale
140
$0.00
45.94
Low competition buyer keywords UK – near me keywords
Keyword
MSV
CPC $
KD %
master thatcher near me
110
$2.25
28.83
dove release near me
110
$0.87
30.21
motorsports near me
140
$0.00
31.77
restore near me
140
$1.71
32.6
stained glass artists near me
140
$0.98
32.72
building services near me
170
$1.24
33.21
small animal boarding near me
260
$0.00
33.48
woodwind repair near me
110
$1.03
33.63
dog physiotherapy near me
320
$1.34
33.87
dove release funeral near me
110
$1.75
34.04
tail lift repairs near me
170
$2.57
34.22
machining companies near me
170
$2.68
34.71
apple pressing service near me
260
$0.00
35.2
shotokan karate near me
390
$1.18
35.29
citizens bank near me
110
$0.00
35.58
warm air heating engineers near me
260
$1.99
35.58
boarding cattery near me
170
$0.59
35.84
bunny boarding near me
140
$0.00
35.97
hydraulics near me
480
$1.87
36.08
rtt therapist near me
140
$1.65
36.09
hat hire near me
210
$0.00
36.13
canine hydrotherapy near me
480
$0.82
36.21
lime plasterer near me
260
$2.02
36.33
dry stone waller near me
170
$0.69
36.34
fibreglass pond lining service near me
110
$1.51
36.36
competitive dance teams near me
110
$1.48
36.4
pregnancy reflexology near me
170
$1.46
36.42
amigos near me
320
$0.00
36.55
fire supply near me
110
$0.74
36.55
precision engineering near me
590
$2.14
36.55
cast iron foundry near me
140
$1.35
36.59
crystal glass repair near me
110
$0.89
36.63
gate fabrication near me
110
$0.91
36.63
foundry near me
320
$0.95
36.66
warm air heating service near me
170
$1.96
36.71
rush seat repair near me
110
$0.79
36.73
independent aga engineers near me
140
$1.00
36.75
paver supply near me
1,300
$1.35
36.77
reptile expo near me
140
$0.00
36.89
denture lab near me
110
$0.89
36.96
long arm quilters near me
210
$0.25
36.98
cnc companies near me
170
$4.21
37.06
competitive dance studios near me
210
$0.72
37.11
leather craftsman near me
140
$0.00
37.2
brass instrument repair near me
140
$0.00
37.28
horse therapy near me
210
$1.16
37.32
mobile reflexology near me
170
$0.79
37.34
denture clinic near me
390
$1.03
37.37
kitchens and bathrooms near me
260
$1.94
37.47
virtual assistant near me
210
$2.84
37.48
Low competition buyer keywords UK – price keywords
Keyword
MSV
CPC $
KD %
cattery prices
590
$0.48
39.72
ironing service price list
110
$0.83
40.52
alumier prices
140
$0.00
41.75
alumier price list
260
$0.00
42.39
sports massage prices
140
$0.59
43.13
waxing price list
210
$0.55
43.13
seabob price
170
$0.17
43.42
leaflet distribution price
170
$2.38
43.51
clothing alterations price list
260
$22.33
43.87
bridal makeup price
110
$0.51
43.9
upholstery price guide
320
$0.47
43.94
u pull it price list
210
$0.00
43.97
dance floor hire prices
110
$0.87
44.09
crete property prices falling
110
$0.00
44.26
car valeting prices
480
$0.60
44.3
physiotherapy price list
170
$0.90
44.38
upholstery price list uk
110
$0.39
44.94
narrowboat builders prices
140
$0.78
45.28
mobile hairdresser price list
480
$0.60
45.93
terraclean price
140
$0.59
46.05
wedding flowers price list
170
$0.50
46.18
composite garden room price
140
$0.63
46.32
valet prices
110
$1.27
46.32
alterations price list near me
140
$0.00
46.35
seo package prices
140
$5.96
46.43
diamond price calculator
260
$0.79
46.77
makeup price list
140
$0.47
46.92
dermalux flex price
110
$0.57
47.48
dog grooming prices uk
320
$0.69
47.5
naim price list
210
$0.00
47.68
horse arena surfaces prices
140
$1.19
47.73
linn price list
140
$0.00
48.02
skip hire dorset prices
110
$0.99
48.06
birmingham scrap metal prices
110
$0.67
48.3
icf blocks price uk
210
$0.61
48.58
cakesicles price
140
$0.00
48.61
dog grooming price list
210
$0.59
48.69
coach hire prices
480
$0.99
48.72
robins timber brierley hill price list
110
$1.26
48.79
sunekos price
110
$0.00
48.87
bike price in bd
110
$0.00
48.96
acrylic nails price list
110
$0.00
48.97
driving lessons edinburgh prices
110
$0.42
49.12
acupuncture price list
110
$0.77
49.25
seo services uk prices
110
$4.27
49.31
colchester skip hire prices
170
$1.47
49.35
brake caliper refurbishment price
110
$0.00
49.49
bunker prices
320
$0.80
49.51
palladio doors prices uk
110
$0.85
49.68
scrap metal prices london
210
$0.53
49.77
High Competition Buyer Intent Keywords US
High competition Google keyword searches have a significant conversion value, hence why they are so competitive. Although they could require a considerable budget to compete, the value in these buyer keyword lists are the seeds of ideas to find opportunities in different niches.
